Guilin TEDQUAL: an international quality model for tourism education

UNWTO ST-EP programme with the Guilin Institute of Tourism, 2006–10

The challenge

Guilin sought to raise its tourism and hotel management education to international standards and become a regional centre of excellence.

What I did

• Led design and management of the TEDQUAL quality programme across curriculum and teaching practice.
• Coordinated international experts and partner institutions.
• Supported a published research article arising from the project (per Prof Adele Ladkin’s reference).

Outcome

• UNWTO described it as “one of the UNWTO’s most ambitious and successful projects”.

“One of the UNWTO’s most ambitious and successful projects”UNWTO reference

Lessons

• Long-term partnership with one institution allows deeper change than one-off training.