Executive Master in Tourism Strategic Marketing Planning

Blended programme for national tourism organisations, UNWTO.Themis Foundation, 2009–10

The challenge

National tourism organisation and destination management staff needed advanced marketing planning skills but could not leave their posts for long residential programmes.

What I did

• Designed a blended course combining face-to-face workshops with supported online learning.
• Developed online learning materials and tutoring approach.

Outcome

• Delivered as an Executive Master course. Reference signed by Omar Valdez, Executive Director of the Foundation.

Lessons

• Blended formats let senior practitioners study without leaving their jobs.